As one of the core industries in China's rapid development in recent years, the medical industry has played an increasingly important role in its industrial efficiency. According to statistics from the IMSC Internet + Service Center, the per capita expenditure of medical care in China has reached nearly 8% in recent years, which is nearly 6 percentage points higher than that in the 1990s. This shows that people attach more importance to medical health. At the same time, the medical industry is rapidly developing with new media such as the Internet and mobile Internet. As a supplement to the traditional medical industry, online medical care has played an increasingly important role in assisting and surpassing the traditional model. During the period, a number of new micro-medical platforms based on the Internet model were also produced. Taking the micro-medical platform, a leading medical industry portal platform in China, as an example, the platform-level industry ecosystem has been created with the help of mobile Internet. Industry ecological chain.
Mr. Wu, the founder of the micro-medical platform, said: “Before 2010, as an online medical platform, it was relatively rare, and the client market has not really formed. According to the statistics of the imsc Internet + service center, the online medical platform was still in its infancy. There are less than 10 online platforms. However, with the widespread and rapid popularization of the mobile Internet and the Internet in recent years, the demand for online medical care has risen rapidly, and the cumulative user volume and revenue scale have also expanded. Even from the perspective of investment, In recent years, the investment enthusiasm for the micro-medical platform has also been continuously improved. However, at present, for a large number of online medical platforms, the key issue needs to be solved is how to improve the user experience, and the experience barrier becomes the bottleneck of many platforms. 1. Therefore, at the beginning of the creation of the micro-medical platform, we fully considered this factor, and focused on optimization from the user experience, from the user query, online consultation, online appointment and other functional settings, as simple as possible Intelligent operation, enabling users to quickly obtain valid information in the first place In addition, according to statistical analysis, online medical users are currently concentrated in the youth population of 31-35 years old, accounting for nearly one-third of the total. However, at the same time, the micro-medical platform must also Taking into account the user base of more age groups, as many users can use our platform to solve the problem of medical health on the mobile side. Therefore, we have launched a series of personalized and user-friendly accessibility features, especially in the user experience. Providing greater convenience for the operation of the middle-aged and older people, this is a highlight that our platform deserves to emphasize!"
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