With 2016 as the node, most of the Internet Chinese medicine projects were not mature in the previous period, and as time went on, in the first half of 2016, various business models became clear.
He may be the first founder of a project wearing a sick suit standing on the podium.
Since receiving the A-round financing of 50 million yuan in December 2015, as the founder and CEO, Luo Feng has been leading the Chinese medicine team to bury their heads and improve their products. They have launched the physical test report, online consultation, and the function of taking the medicine to optimize the product interface. Carry out future product development planning, improve the electronic health file function, and so on, every new function is launched, and every APP version update is the result of the team's hard work.
June 1, "Traditional Chinese Medicine" into the Beijing University of Chinese Medicine, held a "health Internet explosion, Chinese medicine how to stand out," keynote speech activities.
Just before, Luo Feng had just been admitted to hospital due to an acute appendicitis episode due to busy work.
At the meeting, Luo Feng, who was "injury", told the students of Beijing University of Chinese Medicine about the revival of Chinese medicine in the era of mobile internet. In fact, this is also a review of the path of “seeing Chinese medicineâ€.
See the founder of Chinese medicine, CEO Luo Feng
It is necessary to solve the "in front of the eyes" and also have "poetry and distance"
In Luo Feng’s view, the purpose of entrepreneurship is nothing more than to solve the problem of “being in front of you†and possessing “poetry and distanceâ€. The so-called "solving before the eyes" refers to solving existing problems and making it convenient for users. The possession of "poetry and distance" refers to solving the long-term pain points in the industry.
Obviously, it is Luo Feng’s desire to solve the problem of “being in front of you†and possessing “poetry and distanceâ€.
"Although the Chinese medicine market in Beijing is very large, the income of Chinese medicine is only 40% of that of Western medicine. What we have to solve is the survival problem of the industry. First of all, we must feed these Chinese medicine practitioners and improve the quality of their life, and then improve the quality of their services. â€
At present, the goal of “seeing Chinese medicine practitioners†has been basically completed. According to the data provided by Luo Feng to the arterial network, the number of service doctors on the “Traditional Chinese Medicine†background is more than 1,600, the number of APP download users exceeds 200,000, and the daily orders exceed 500. With more than 30,000 active users, each order will allow doctors to get the benefits that match their service value.
“What makes us happy is that the repurchase rate of the products has decreased.†Luo Feng told the Arterial Network that in 2016, the re-purchase rate of the “Traditional Chinese Medicine†product line has dropped, and it is currently around 40%. This also just proves the improvement of its service quality. “Medical services don’t need a repurchase rate. Every user wants the doctor they’ve seen this time to solve their problems and then no longer have to look for the doctor.†Compared to the repurchase rate, Luo Feng is more concerned about the cure rate of medical services.
However, at the same time as the repurchase rate declines, the activity of “seeing Chinese medicine practitioners†APP does not fall, which is mainly due to the launch of personal health management functions on products.
In the future, “seeing Chinese medicine practitioners†will also create a virtual environment while helping to improve their own services, so that patients and doctors can establish a trust relationship. I hope that users can have a safe medical experience and make doctors more dignified to make money. .
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