Winning taste determines most of the consumption direction of the beer market

Although Harbin Beer and Yanjing Beer have all set up factories in Shenyang, they have been influenced by Snow Beer for many years. Consumers still regard it as a foreign brand produced in Shenyang and believe that it is inferior to Snow Beer in terms of water quality and taste. According to a survey, 70% of consumers in Shenyang market will have a taste as their first choice. Once the once splendid Yanjing 8 degree beer settled in Shenyang, due to changes in production water, its product taste is difficult to adapt to the inherent drinking characteristics of consumers and has withdrawn from the first camp. The urban and rural residents' beer consumption market is already mature and has a large demand. It generally pursues a modest and moderate taste. The price requirement is affordable, and it is moving towards the brand consumption stage. There are certain differences in consumer demand for different ages, genders, occupations, and incomes.

Consumer loyalty to beer is high, not because the price is low but the value of the brand itself. At present, most beer companies have already gone beyond traditional low-cost errors in their price decisions because low prices can occupy the momentary market and cannot consolidate or occupy the entire market. Malicious and disorderly competition will lead to the destruction of the market. The old snowflake, light refreshing and green cards are the low-end products of the Snow Beer series. The high-end products in the Chinese Wine News Network did not follow this trend during the season of strong sales. The price of 24 bottles of plastic beer remained at 52 yuan/carton. Consumers are still eager to purchase and still show strong sales compared to other brands.

Snow Beer conducts a reasonable and accurate market positioning based on the characteristics of urban and rural consumers and marketers, reflects the differentiated personality of beer, and caters to the consumer demand of most target consumers. In the aspect of product quality and image, it uses consumer pairs. The brand's quality recognition, highlighting the regional characteristics, excellent water quality and advanced technology of Snow Beer, introducing moderate and refreshing taste, product image is beautiful, refreshing and natural; in the image of public relations, enhancing the affinity among consumers through participation Local and national activities such as social welfare promote the popularity and reputation of companies and products.