Due to the aging of the population, the health field has gradually become popular with capital in recent years. With the advent of the Internet + artificial intelligence era, Internet + medical care has gradually become the general direction of future medical development, Baidu, Alibaba, Tencent, etc. Chinese Internet giants have laid out mobile medical fields.
It is predicted that the scale of China's pharmaceutical market will reach 1.76 trillion yuan in 2018, of which the prescription flow market will exceed 1,300 yuan. At the same time, mobile medical itself is entering a high-speed integration period, industry concentration is getting higher and higher, competition is intensifying, and it is urgent to transform and upgrade to expand new profit growth points.
Breaking down in the new situation
At present, the Internet + medicine model has gradually begun to operate. The main methods of acceptance are divided into online doctors and offline retail pharmacies. Not only are the enterprise-level attempts more abundant, but the medical insurance, drug supervision and other departments have also given sufficient stand by.
For example, the "Internet Hospital + Pharmacy" cooperation program initiated by the micro-medicine, pharmacies only need to provide remote medical treatment, precise appointment, electronic prescription and other services directly to members through the Internet hospital pharmacy system; and Ali, Jingdong two major e-commerce companies In the "Internet + medical health" field also has a layout, Ali Health is involved in pharmaceutical e-commerce, smart medical and other services; Jingdong has Jingdong Pharmacy, Jingdong Internet Hospital, Jingdong Pharmaceutical Logistics and other services. Ping An’s doctor, who is the first to be listed on the Hong Kong stock market, is also a model of “medicine + medicalâ€. It has a self-built team of thousands of doctors and a medical e-commerce business.
In fact, whether it is from platform-based enterprises such as Ali, JD.com, Ping An, and other companies, or companies such as 1 drug network, Jianke, and Qi Lekang, they can clearly see that they are striving to create a “closed loop†of business. Once the "closed loop" is completed, it will have a profound impact on traditional medical services and medical circulation.
For the Internet medical platform, there have been many problems with the online flow of patient-based access, which forced them to extend their business. Coupled with the promotion of the Internet + medical health policy, the prescriptions brought about by the rapid spread of Internet medical treatment need to be effectively undertaken.
As a result, the cooperation between the Internet and medical care has become a natural and increasingly frequent and close. In the context of the separation of medicines, especially with the integration of the Internet, retail pharmacies will develop more formats and form their own ecosystem. Relying on the Internet medical platform, pharmacies can not only meet the policy threshold, but also achieve compliance sales of prescriptions. They can also improve their core competitiveness through professional services such as chronic disease services and rehabilitation care, highlighting the value of pharmaceutical services.
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Shaanxi Hongbaiyi Biotech Co., Ltd. , https://www.sxhongbaiyi.com