Chinese Tea People Jian Bohua: Also Talk about Hunan Anhua Black Tea MLM

Recently, whether black tea pyramid sales have been reported on the Internet, and dealers of Yiqing Anhua black tea have also called me: “Some people say that Hunan black tea companies are engaged in illegal pyramid schemes, and Hunan black tea is a pyramid scheme?” I said : It should not be a pyramid scheme. On the contrary, it may be the innovation of the Anhua black tea marketing model.

As the vice president of the Hunan Tea Industry Association, I have recently pondered many issues: Anwar Black Tea has been criticized by various criticisms such as hot money speculation, Pu'er Tea No. 2 and black tea MLM. The reason is thought-provoking. If it is out of concern for the black tea industry, Hunan tea people would like to express their gratitude; but if some people want to use Anwar black tea to hype and attract eyeballs to achieve their personal goals, they would not hesitate to slaughter Hunan black tea and hurt the Anhua black tea industry. None of the kind people will agree.

First, all things are right and wrong, judging the standard everything is not right, I think there are three basic standards worthy of reference: 1. Is it beneficial to the interests of others? 2. Is it conducive to social stability? 3. Is it conducive to economic development? Judging from these three criteria, whether the black tea is a pyramid scheme or not, there is a steelyard scale in the minds of readers. It is said that an Anhei tea company "matrix system marketing model" sells 13 pounds of black tea at a price of 3900 yuan. It costs 300 yuan a pound and the quality is slightly better. Anhua black tea is not expensive. . The principle of fairness and willingness to buy and sell is the most important. If consumers buy back to drink, then black tea is health tea, value for money; if someone to do business, there is a risk of doing business, we must do it. At the same time, as far as I know, the company is a registered legal company and not only has a large-scale tea plantation base in Anhua, but also has a modern black tea processing factory, which has solved the employment problems for many people; , Try to innovate marketing models, use e-commerce, use the Internet to combine online and offline, so that Anhua black tea out of the mountains, to the country. Anhua tea farmer is no longer difficult to sell tea, tea farmers are very supportive, tea farmers have increased income, companies have increased efficiency, the country has increased taxes, such a government-supported Hunan black tea key enterprises, what kind of mentality should we treat?

Second, national tea enterprises must be brave, black tea marketing should be innovative, "the right path is the vicissitudes of life." This is an era of constant change and innovation. Social development is changing with each passing day. Laws and institutions are lagging relative to each other. Many new things are temporarily unable to find the basis of the law, but they cannot conclude conclusions and go online. What is often restricted today may be encouraged by tomorrow. Today is advanced, and perhaps it will be eliminated tomorrow. Why did the original land contracting reforms in Xiaogang Village, Anhui Province, require writing blood books and later set an example? Why did the private sector employ no more than eight workers in the early 1990s, but now they say that they have made great contributions to solving social employment? Why do foreign brands such as Amway and Avon make use of direct sales to sell their products to all parts of China and make enough money for Chinese people. Can Chinese companies not try to earn foreigners' money to enrich China?

It is said that innovation is the king, creating a rich, with the poor, with the rapid development of the information network media, the current marketing model how to keep up with the times, which is worth our thinking and exploration. For example, supermarkets were once an ideal marketing channel for suppliers, but now the contradiction between suppliers and supermarkets is becoming increasingly acute. The most prominent is that large supermarkets use channel advantages, formulate overlord clauses, numerous names, an endless stream of fees, rebates, and default payments, which have hurt many manufacturers. In 2010, a company in Hunan Province and a supermarket made hundreds of thousands of yuan of business a year. By the end of the year, the Fei Nafei deduction did not only result in less than a penny. Instead, it owed hundreds of thousands of yuan to the supermarket, so it wasn't enough. The supermarket asked to cooperate with the company again in 2011. The company’s executives said that Chairman Mao taught us: “There is no need to fart. Let's look at it!”

After 80 and 90, consumers have become the main consumers. They tend to spend more time shopping at Taobao and visiting online malls instead of visiting supermarkets. With the rapid development of low-cost, low-threshold, and new marketing channels such as e-commerce, suppliers can no longer rely entirely on supermarkets.

Third, to treat new things calmly, innovation can not just look at China's dark tea in the Anhua "gold platinum is not as good as black gold," the "golden flower", why is still a national poverty county? lack of innovation! Based on this, an Anhei black tea company using the Internet to combine online and offline sales of black tea products is not an encouraging marketing innovation. As soon as this model came out, it attracted everyone's attention. Qualitative and qualitative issues are not discussed for the time being. We believe that the government's impartiality and the market's choices are more confident in the eyes of consumers. But these need time to test. For this reason, I just hope that at this stage, at least we must look at it with a calm and inclusive attitude. We must not bring hats, catch lice and sticks at any time. The Hunan Tea Industry Association also hopes that the relevant departments will improve relevant regulations and laws as soon as possible and correctly guide and standardize the operation of the market so that Hunan’s black tea science can develop in a healthy manner. At this time, Hunan tea people must maintain calmness and solidarity in particular. We must not be indiscriminate and we must not be guilty of guilt. Because we are shouldering the revitalization of Hunan's tea industry and the hope of 8 million farmers, we are also responsible for Anhua black tea. A take-off. As for those individuals who have ulterior motives, no matter what their purpose is, they should stop severing out of context and sensationalism.

Telling Officers: It is hereby stated that I am not trying to promote black-pooling through MLM, but rather admire dare to dare to do it and innovate; I do not mean to say good things to whom, but from moral justice and conscience. Welcome to discuss and refuse to attack.