The medical device industry is one of the fastest growing industries in China in recent years. China has become the world's second largest medical device market after the United States. However, the market for large domestic medical devices is mainly occupied by foreign medical device companies, and the import dependence of high-end medical devices is relatively high.
Current status of China's medical device industry and issues worthy of attention
(1) The medium and high-end medical equipment is controlled by a few foreign brands, and the price is high for a long time.
China's high-end medical device imports account for about 40% of the total market, about 80% of the CT market, 90% of the ultrasonic instrument market, 85% of the test instrument market, 90% of the magnetic resonance equipment market, 90% of the electrocardiograph market 80% of the high-end monitor market, 90% of the high-end physiological recorder market and 60% of the sleep chart market are occupied by foreign brands.
GM, Philips, and Siemens have long mastered 70% of China's high-end medical equipment market, and the price of imported medical equipment in China is generally 50% to 100% higher than that of the countries of origin such as Europe, America and Japan. For example, Tomo radiotherapy equipment is US$2.5 million in countries such as Europe, America and Japan, and US$5 million in China. Similarly, spiral CT products are priced at US$1.5 million in the international market, while domestic market quotes are often between US$2 million and US$2.5 million. .
The main reasons for the high price of foreign-funded medical devices are: the first foreign-funded brand adopts its monopoly position to adopt a high-price strategy: the second circulation link is too much, the price increases at different levels, and the layers are taxed. Third, the hospital blindly compares, the higher the product, the higher the product. Popular, over-emphasis on advancement; Fourth, lack of transparency in medical device procurement.
(2) Monopoly after-sales is the main source of profit for foreign brands.
The profits of foreign brands in China's medical device market are mainly divided into sales profit and after-sales maintenance profit, which account for 25% and 75% respectively. Most foreign-funded enterprises do not provide maintenance related documents to buyers to monopolize the after-sales market, and take the opportunity to earn high profits. At present, the large equipment of various hospitals, such as CT machines and nuclear magnetic resonance instruments, can basically rely on the purchase of warranty contracts to ensure the operation of the equipment. The annual warranty price has increased from 6% of the contract cost to more than ten years ago. 15%.
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