Genetic testing is a non-core technology, no high-quality independent products, no big database industry; because of the attractive prospects, it is widely optimistic by the insiders. With the Internet giants such as Apple, Google, and Alibaba gradually entering the genetic field, the "Internet + Gene" has become the trend of the industry. Under the wave of “popular innovation and entrepreneurship†in China, “gene + internet†is also expected to collide with more entrepreneurial sparks.
From the work report of Premier Li Keqiang in the work report of the two sessions, he mentioned "Internet +" and proposed for the first time "cultivating a group of emerging industries into leading industries" and vigorously developing industries such as bio-pharmaceuticals, the Internet, and precision medical care . The concept of "precise medical care " has undoubtedly become the focus of the industry. The driving force behind it is the rapid advancement of human genome sequencing technology, the rapid development of biomedical analysis technology and the improvement of big data analysis tools. Huada, a company specializing in the frontiers of life sciences and technology, found that genetic testing, as the entrance to precision medicine, is self-evident for the development of precision medicine, and is expected to bring about a revolutionary revolution in the medical field.
As the world's largest genomic center, the world's largest bioinformatics center, and China's only core micro-sequence intellectual property organization, Huada Gene insists on promoting the gene health Internet platform to promote the healthy lifestyle of the whole nation.
So why does the genetic industry “bite†the Internet? Guan Xin, director of the Huada Gene Internet Center, shared a wonderful speech on the theme of “Gene + Internet: Leading the Future of Billion Blue Ocean†at the “OFweek 2016 China High-Tech Industry Conference†held on November 17.
Guan Xin said that the tragedy caused by the lack of genetic testing for science has occurred in years. Taking phenylketonuria as an example, the patient Xiaoxinxin is no different from ordinary people because of timely treatment. Even on the stage of the Chinese dream show, he has received numerous applause. After delaying the treatment time, Xiaoxinxin’s brother’s IQ is only 5 years old. . According to the data of the Center for Adverse Drug Reaction Monitoring of the Ministry of Health, the rate of drug abuse in children in China is 12.9%, and that in newborns is as high as 24.4%. Over the years, Huada has also been working hard to promote genetic guidance for healthy fertility services.
Why should Huada Gene cross the border to do the Internet? “Promoting the Gene Health Internet Platform is a way to promote the healthy lifestyle of the whole people.†Guan Xin said: “The genetic testing is cold, users have no sense of participation, low recognition, no stickiness; due to insufficient knowledge, users It is not considered to be just needed, and the willingness to purchase is low; the existing genetic testing service model is isolated from consumers/users, and the brand awareness is low, and it is impossible to accumulate its own users and fans. This is the three major pain points for genetic testing."
Guan Xin also introduced the market strategy of the Internet era of Huada: lower than the cost price, accumulate users and cultivate the market. And Huada insists that it is useful, interesting, profitable, convenient and understandable.
These years of China also have tried O2O/B2B. On the official website of Huada Gene, the ecological circle constructed through gene spectrum includes five aspects, including personalized health solutions, health application malls, genetic health science information, genetic testing and health products, and online and offline resources of the medical industry. A win-win situation for genetic partners.
At the end of the speech, Guan Xin also pointed out that testing is for the sake of precision and precision intervention, and that health is more important than precision medicine.
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