In the face of Internet medical treatment, it can neither be "one banned" nor "blindly developed", but should adhere to the practice of both keeping the bottom line and opening up space.
After the "Healthy China 2030" Planning Outline was officially released, the National "Internet + Medical Health" Innovation and Entrepreneurship Conference was also held recently. How to build a “Healthy China†plan to catch up with the mobile Internet Express, how to enter the interconnected network for the health of the whole people is becoming a realistic and urgent issue.
Modern communications and Internet technologies, mobile and intelligent devices are changing the direction of medical services and related industries. In many countries, health management, personalized medicine, and precision medicine are the general trend. In China as well, the public has begun to pay attention to “treatment without diseaseâ€, emphasizing health management, and the traditional health service model is increasingly difficult to meet the needs of the public.
In this context, Internet medical care has increasingly become a breakthrough point and a new growth point for healthy China's construction, and it also faces many problems and challenges. In order to seek an effective business model, some Internet medical companies have become online advertisers, which not only deviates from the original intention of Internet medical development, but also loses some of its comparative advantages. At the same time, online fake sales, false propaganda, "network slogan", "network medical care" and other events frequently, so that the fuzzy industry policy is tightened, supervision is tightened, and the innovation space is compressed. Previously, the once-popular online drug sales pilot work was stopped by the regulatory authorities, reflecting the high complexity of reforms in related fields. How to avoid a sunrise industry that is in line with the characteristics of the times and promote the construction of a healthy China, and achieve sustainable development is worth pondering.
The cause of the dilemma is first of all the unclear positioning. In July last year, the "Guiding Opinions of the State Council on Actively Promoting "Internet +" Actions" clarified the basic positioning for Internet medical treatment. However, due to some practical contradictions in Internet medical treatment and traditional medical treatment methods, and encountering bottlenecks in development, in practice, "Internet is still indispensable." + medical" and "medical + Internet" dispute. In the short term, “medical + Internetâ€, which is dominated by traditional medicine and supplemented by Internet technology, seems to be more practical, but this does not meet the spiritual core of Internet medical care, which is not conducive to long-term development. Therefore, the deviation in positioning should be corrected in time to further clarify the top-level design and steadily move toward “Internet + medical careâ€.
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