Huakang Mobile Medical recently announced that the company has completed a B round of RMB 200 million. It is reported that this is the largest single financing in the domestic mobile medical and health field since 2015. This round of financing was jointly completed by Yunfeng Fund, Tongchuang Weiye, Xintianyu Capital and Hunan Haijie Medical Investment.
Relevant statistics show that from 2010 to March 2014, there were 58 investment events in the mobile medical industry , involving 33 enterprises, and the disclosure amount exceeded 100 million US dollars. It is understood that the financing case occurred only in 2014 is nearly three times the total number of financing cases in 2008-2013, and giants such as BAT and Ping An Insurance have also invested in this field.
Behind the mobile medical fever is a considerable number: China Mobile's medical market will reach 3.01 billion yuan in 2014, and it is expected to reach 12.53 billion yuan by 2017. However, some insiders pointed out that almost all mobile medical companies have a serious dependence on capital in the process of development. Many enterprises are still in the concept stage. Some enterprises have not yet established a profit model, and there will be near future. Ninety percent of mobile medical companies were eliminated.
The prospect of the mobile mobile medical market is broad
With the development of mobile internet technology, mobile medical applications have sprung up. In August last year, Jianyi.com released the online consultation platform “Jianyi Doctorâ€, launched a mobile phone and web version, established a patient communication platform, and tried to cooperate with medical institutions for remote diagnosis and treatment. At the same time, the online consultation platform for the online drug line of the drug is “ask the doctor and ask for medicineâ€, and at the same time, the mobile phone and the web version are launched.
The online pharmacy of the good pharmacist of Jiuzhoutong Group completed the participation of “U Sugar†in the first half of last year, and laid out mobile medical treatment. Subsequently, it announced that it plans to build a network hospital through WeChat platform, and concentrate doctors online to provide prescriptions for patients. The people's big pharmacy and Chunyu doctors jointly made mobile purchases, and the two sides will jointly develop the "remote consultation + mobile purchase medicine" business in the doctor's app.
On January 28, 2015, the “Blue Book of the Development of China Medical Materials Association†issued by China Medical Materials Association showed that China's mobile medical APP has developed rapidly and has reached more than 2,000 models at this stage. According to statistics from the industry, from the beginning of this year to now, more than 100 APPs have been launched on medical apps. At the same time, the market for mobile healthcare is expanding. According to the 2013-2014 Mobile Medical Application Status and Development Trend Research Report, the scale of China's mobile medical market will reach 3.01 billion yuan in 2014, an increase of 26.8% over 2013. With the advent of the explosive development stage of the mobile medical market, it is expected that the domestic mobile medical market will increase to 4.5 billion yuan in 2015 and 8 billion yuan in 2016. In 2017, China Mobile's medical market will reach 12.53 billion yuan.
According to industry insiders, for the average person, the demand for medical care is more rigid than social and news, which determines the prospects of the mobile medical market. It is understood that in foreign countries, telemedicine , online diagnosis, mobile phone management of chronic diseases, and data collected by wearable devices have begun to prevail. According to research reports, in the next 3-5 years, the mobile medical market will experience “explosive growthâ€, and mature business models will emerge. The mobile medical market will usher in a period of rapid development.
The anti-party has no profit model.
At present, the mobile medical market mainly includes three camps: emerging companies that have emerged with the wave of mobile medical care, traditional medical informatization and equipment manufacturers, and Internet giants. For the future of mobile medical care, some analysts pointed out that the traditional medical interest chain has not yet been broken, and operators, software developers and terminal manufacturers are “individually responsible†and cannot form a resource sharing force.
More critically, at present, almost all mobile medical companies have a serious dependence on capital in the process of development. Many enterprises are still in the concept stage, and some enterprises have not yet established a profit model. And if the funds invested cannot achieve benign recycling, it will be difficult for mobile medical care to continue to heat up in the future. In this context, some media reports pointed out that “the unified view formed in the industry is that nearly 90% of mobile medical companies will be eliminated in the future.â€
Some analysts pointed out that most mobile medical companies in China are still in the initial stage of user accumulation, such as the hot consumer medical concept devices on the market, most of which focus on the monitoring and recording of some simple data, such as blood pressure. With equipment such as blood sugar, the lack of deep mining of data, the interaction between customers is poor, while other medical interactive platforms and communities, its profitability is mainly achieved through the transfer of advertising fees, intermediary fees, value-added services and online consultation.
Some people think that the market prospects of mobile medical care are good, but there are still few companies that can successfully break through like Chun Yu doctors and lilac gardens. The most difficult point to break through is the cross-border integration of the Internet and medical industries. Contradictions. Yu Wenxin, chief analyst of Haitong Securities Pharmaceutical Industry, told the media that the characteristics of the Internet are characterized by large amount of information, high frequency of use, low average user income, low maintenance cost, standardization and easy copying, winners after the explosion, and zero marginal cost. . The characteristics of the medical industry are characterized by high average user income, high cost, localized and difficult to win, unbalanced payment parties and decision makers, and faced with policy and regulatory barriers.
The reporter commented that the mobile medical market is still in the incubation period.
Medical care as a rigid demand, serious shortage of resources and uneven distribution have created many social problems, and mobile medical can maximize existing resources through mobile Internet, so that more people can enjoy medical services. It can be said that mobile medical care has changed the mode in which people can only go to the hospital to see a doctor in the past. “Easy and convenient consultation at any time and place†becomes a part of daily life.
Mobile medical care is bound to become the future development trend of the traditional medical and health industry. In fact, everyone is aware of this, Internet companies, medical device companies, pharmaceutical companies, etc. are all involved in the mobile medical field, and actively deployed. However, although the mobile medical industry has broad prospects in the future, it is still in the market cultivation period, and its development requires the joint efforts of all parties.
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