Although the medical field has always been relatively conservative, in the huge market just need to have more doctors practice, Internet sales drugs and other favorable policies, mobile medical investment will never lack hot spots.
According to the latest data of Zero2IPO Group, in 2014, only mobile medical projects invested more than 80 times in the whole year, which is nearly three times the total number of cases in the past five years. The total investment and financing amount is also nearly 700 million US dollars, which can be described as mobile medical care. The field followed the 2013 blowout year after the undercurrent.
The medical industry is everywhere a pain point
In the Internet context, solving a pain point in the industry is an opportunity for entrepreneurs, and the medical industry is a pain point everywhere, and there are many things to do. The role of the Internet in the medical industry can be attributed to three aspects: optimizing overall medical resource allocation, improving patient experience, and improving physician productivity.
At the China Internet Medical Industry Symposium jointly sponsored by Shenzhen Investment Promotion Agency and Zero2IPO Group, Sun Ning, Chief Strategy Officer of Medical Treatment 160, said that the medical treatment 160 as a platform, together with the Shenzhen Municipal Government, created an appointment registration model to open the information and let the information The information between the doctor and the patient can be circulated. For patients with pre-diagnosis registration, post-diagnosis visits, chronic disease management and other services, for doctors to have a platform display, for the hospital to have information support, provide Internet + program, "we only solve a small pain point, the future reaches Internet medical The situation must be the interconnection of information between doctors, patients and hospitals."
The traditional medical business combined with the Internet business has extended many new fields. In gradually solving these problems, Internet medical forms an industrial chain, and doctors, medical institutions, medical distribution companies, and users are all involved in achieving certain satisfaction.
In the cloud, it is from the smart hardware to the medical field, using the "light medical" approach to improve the patient experience, and solving problems including sleep and hysteria outside the hospital. Luo Qiang, general manager of Yunzhongfei, pointed out that the development of intelligent hardware semiconductor technology allows these devices to be worn on the body, and the development of sensor technology has led to the emergence of blue oceans in this field, which can put the bulky medical equipment in the original medical system on patients. There are great opportunities.
As a very important entry in the field of mobile medical devices, there are many problems such as serious equipment homogeneity. Zhang Jiang, general manager of Ping An Innovation Investment Fund, said that the medical industry wearable devices and the general Internet are not very iterative or design. Similarly, wearable devices hope that the device really needs, and the user's needs are real, not their own imagination. However, many wearable devices on the market are either relatively small, or users do not have real pain points. It is very important to choose the entry point.
Where is the next investment highlight?
Li Wenzhao, managing director and founding partner of Zhongwei Fund, combined with investment experience, pointed out that the current mobile medical care is now more extending from offline resources to online. In the future, the formation of O2O closure is a trend of development, offline institutions. The marketing model is adopted by the Internet medical method, and the mobile medical company that originally only does online information pays great attention to the offline service, and the online resources must be combined with the offline.
Li Wenzhao believes that the use of O2O to establish a strong doctor-patient relationship and solve the pain points, such mobile medical projects are more potential and development direction, in the vertical segmentation areas, such as maternal and child, diabetes, In the vertical field such as chronic diseases, while integrating resources into the offline line, entrepreneurship in the direction of these segments will be the preferred target.
Li Ming, vice president of Lenovo Star Investment, believes that mobile medical services based on data-provided personality will be very popular. Medical data is currently the state of information silos, which are kept in hospitals. Hospitals and hospitals will not share, if they can These data are taken out, or some of them are taken out for integration and analysis, and the future value is very large. For example, he has a lot of wearable devices, and there are many patients with cancer and cancer. After seeing the disease, he sees the gene. According to the gene recommendation treatment plan, the effect is very good.
In addition, Li Ming also stressed that the key to the development of the medical field is the regulatory policy. Medical care is very heavy. If the supervision does not make it difficult to push forward, it needs to pay more attention to policy relaxation, which point of relaxation is suppressed. Once the demand bursts out, it will be very large and a good opportunity.
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