Net sales outstanding prescription drugs, doctors freelance advance difficult, but this does not prevent Internet medical pack and play. Recently, Qihoo 360 announced that it will establish a pharmaceutical e-commerce company with Sinopharm Group; the one-year Alipay “Future Hospital†will show its performance; Baidu, which is in conflict with the Putian Department of Private Hospital, is also cooperating with the government and hospitals in various places. Entrepreneurs in the vertical medical field are constantly emerging – they are attacking in the fields of medical e-commerce, big data, medical O2O and medical hardware.
Have a share
360 and Guoguo Guohua, a subsidiary of Sinopharm Group, announced that the two companies have signed a strategic cooperation framework agreement. The two parties will share their respective advantageous resources and jointly set up an e-commerce company to provide users with low-cost, convenient and reliable one-stop medicine. Online shopping service.
360 is not the first giant to propose a medical e-commerce plan, nor will it be the last one. Just a month ago, Ali announced the integration of its medical health resources, and its drug sales business Tmall Medical Museum was integrated into the listed subsidiary Ali Health. Ali Health was renamed from CITIC 21st Century, which was acquired a year ago. At that time, it was the first Internet drug sales pilot license and a unique medical supervision code system.
Listed companies are at hand, but this is not the whole of Ali's Internet medical layout. In recent days, Alipay has consistently demonstrated its performance. Its “Future Hospital†program is known as “a microcosm of the development of China's medical intelligenceâ€. 200 hospitals joined the “Future Hospitalâ€. On average, one hospital joined the “Future Hospital†every two days or so. Users in 21 provinces, municipalities and 41 cities can enjoy mobile medical services.
It’s not just Alipay that shows muscles. WeChat, which has similar patterns, also announced at the beginning of this year that its “Smart Medical Solution†has been involved in the medical process of 100 hospitals, and more than 1,200 hospitals can implement WeChat registration.
In fact, since the "Internet Food and Drug Administration Supervision and Management Measures (Draft for Comment)" (hereinafter referred to as "Draft for Comment") was open to the public for public consultation in May last year, the industry is looking forward to the official landing of the "Opinion Draft". First-class is one year, and there is still no clear timetable. But this does not prevent the giants such as Ali and 360 from concentrating on the field.
There are other positive news pushes: the new medical reform is in the ascendant, "Internet +" has become a national strategy, and the e-commerce "National Eight Articles" also puts forward the promotion of the development of pharmaceutical e-commerce. These three favorable policies have undoubtedly given a reassurance to the rushing pace of Internet medical treatment. An observer who has long tracked the industry pointed out that giant Internet companies have almost no Internet medical care: Jingdong and Shanghai Pharmaceuticals have reached a medical O2O cooperation, and Xiaomi has also invested in Jiu'an Medical, a medical health intelligent hardware company.
Different gameplay
Internet medical people are hot, but the gameplay is different. 360 revealed that the cooperation with Sinopharm Group will start from the circulation of drugs and effectively solve the problem of difficult medical treatment and expensive medical treatment for the people. In contrast, BAT uses a more aggressive ecological layout strategy to attack in all areas of health care.
Take Tencent as an example. In addition to WeChat “Smart Medical Solutionâ€, it also invested in the Lilac Garden and the registered network. The former is a relatively professional medical professional community, focusing on doctors' free practice and diagnosis and treatment business. The more feasible practice is the line. On-line diagnosis and treatment combined. Zhang Jin, CEO of Lilac Garden, recently revealed that the first physical clinic in Lilac Garden will open in Hangzhou in September this year. The clove garden will then open clinics in several first-tier cities such as Hangzhou, Beijing and Shanghai.
“The lilac garden is not limited to first-tier cities. Second- and third-tier cities are also our target. Because of the first-tier cities like Beijing and Shanghai, medical resources including good doctors and large hospitals are concentrated, and medical care in second- and third-tier cities. The quality and standards of resources and medical services are relatively poor, and the medical needs of local people are very strong, which is a greater opportunity for the clove garden," Zhang Jin said.
Quick Release Pin
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