The "Guiding Opinions of the State Council on Actively Promoting "Internet +" Actions (hereinafter referred to as "Guiding Opinions") was officially released on July 4. This is the top-level design of the “Internet Plus†strategy proposed by Prime Minister Ke Qiang at the national level. The 11 key tasks mentioned are the action guides for promoting “Internet Plus†in various industry sectors. Among them, the medical field closely related to people's lives is one of the areas that people are most concerned about. What kind of innovative experience will “Internet Plus†medical care bring? How difficult is it to complete the proposed task? The Tencent Institute presented seven weapons to promote "Internet +" medical treatment in a question and answer question.
One of the weapons: to solve the patient's "heart plug" problem with online and offline connections
First, "Internet +" can solve the "heart plug" problem in the medical industry ?
More than 7,000 medical government WeChat public numbers are helping many medical institutions to optimize medical procedures and improve medical efficiency. They are directly attacking the "three long and one short", the tension between doctors and patients, the overcrowding of top three hospitals, expensive medical treatment, and no "after-sales service" for medical treatment. Plugging the problem.
“Internet Plus†medical care helps optimize the medical experience. Internet access and re-optimization of the whole process of medical treatment, such as appointment registration, triage consultation, inspection and inspection report inquiry, payment settlement, etc., can effectively save waiting time for queuing and thus shorten the time of medical treatment. At the same time, it can effectively divert the pressure of the hospital registration window and payment window.
"Internet +" medical care can help improve the relationship between doctors and patients. Mobile health management, online consultation, etc., allow doctors to fully listen to patients' needs online. Technologies such as electronic medical records and electronic prescriptions help patients achieve higher quality medical services, thereby increasing patient satisfaction.
“Internet Plus†medical care can help change the way health is managed. Wearable devices, health management software, etc. provide a new technical means for Internet + medical care, which can help consumers to continuously understand their own health, thereby adjusting their living habits, strengthening physical exercise, and preventing disease. This in turn can improve the health of the whole population, reduce the number of hospital visits, and help reduce the pressure on medical institutions.
"Internet +" medical care helps reduce medical costs. Based on technologies such as telemedicine and wearable devices, patients can obtain medical information and medical support in a timely manner. The attending doctor can continuously track the patient's condition and rationally use the drug, which can effectively reduce the frequency of medical treatment and medical expenses.
Weapon 2: Cut into the "60+" medical health service market by chronic disease management
Second, what is the "60+" market for Internet medical treatment?
With the continuous expansion of the Internet medical industry, start-up projects that directly or indirectly serve people over the age of 60 are increasingly attracting the participation of all parties. The chronic disease management, health service and old-age service for "60+" consumers have gradually become the focus of Internet medical care.
“60+†medical health services are a huge market. “60+†medical health services refer to Internet medical products and services for people over the age of 60. Since 1964, China's aging curve has been going all the way. By the end of 2014, China’s population over 60 years of age had reached 212 million, accounting for 15.5% of the total population, making it the world’s first country with a population of 200 million. The aging of the population will significantly increase the demand for health care services and health care. According to statistics, the demand for medical health among the elderly population is 3-5 times that of young people.
Figure 1 China's population aged 65 and over and its proportion
Chronic disease management is the “60+†just-needed market. Chronic diseases are one of the diseases that occupy the highest medical resources, accounting for about 70% of medical expenses. The elderly population is the main group of chronic diseases. According to a report jointly published by BCG and Swiss Re, the probability of chronic diseases such as coronary heart disease, hypertension, diabetes, asthma, and arthritis in the elderly over 65 years old is 3 to 7 times that of the 15-45 year old population. More than 60% of the elderly in China suffer from chronic diseases with a population of more than 100 million. The management of chronic diseases based on the Internet has obvious advantages in reducing medical costs. For example, studies of diabetic patients in the United States have shown that chronic disease management can reduce medical costs by 42%. Therefore, medical health services such as remote inspection and monitoring for the elderly population, lifestyle management, wearable drug administration, and drug compliance management will have broad development space. The blood glucose meter "Sugar Doctor" launched by Tencent at the beginning of the year is such a medical device . By synchronizing the blood glucose data measured by the device to WeChat, the purpose of remotely and timely monitoring the blood sugar level of the parents is achieved.
However, it should be noted that compared with younger groups, the aging population has widespread cognitive and application barriers to the Internet. The CNNIC report shows that as of the end of 2014, China’s Internet users aged 60 and above accounted for only 2.4% of the total number of Internet users. This requires strengthening user publicity and cultivation in the product development and marketing to address the characteristics of the elderly population.
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