The State Council ordered the medical giant to start the grassroots battle

Recently, the General Office of the State Council issued the "Implementation Opinions on Further Strengthening the Construction of Rural Doctors", deployed to further strengthen the construction of rural doctors, and effectively build a network of rural medical and health services.

After the introduction of this policy, primary health care is expected to usher in a series of benefits, and with the steady growth of the number of primary medical institutions, a large amount of medical infrastructure investment will be brought in the next few years, and medical devices and appliances will inevitably benefit as part of the infrastructure. The benefits of the expansion of the entire industry, medical equipment manufacturers will also benefit significantly.

"At present, our market direction is to develop to the grassroots level. Because the scale of China's medical device market has grown by more than 10% in recent years, the main reason is the change in medical insurance policy, and the grassroots medical reform in urban and rural areas is heavy. Zhong Zhongzhong.” Shen Jidong, director of Ke Hui Medical Public Affairs, claimed.

The author notes that in recent years, China's medical reform has focused on basic medical care. According to statistics, during the period of 2009-2011, the central government invested more than 63 billion yuan to support the construction of 33,000 county-level hospitals and urban and rural primary health care institutions. Under the guidance of policies, the primary medical market has become an important market for medical device manufacturers to compete for.

“Siemens Medical Services China has developed stably for more than 110 years and laid a solid foundation for us to actively invest in and support China's basic medical care. Siemens is rooted in China, providing more innovative and efficient medical images and in vitro for Chinese primary medical institutions. Diagnostic technology equipment and solutions, actively carry out training for professional and technical personnel in grassroots hospitals, and effectively support the construction and development of basic medical care in China.” Wu Wenhui, president of Siemens Medical Northeast Asia, said.

In fact, it is not only Siemens Medical, a foreign medical device company, that extends its reach to the primary medical market. Enterprises such as GE and Philips have also shifted their R&D and production links to China, and laid out China's primary medical market, trying to grab the emerging treasure of primary health care.

Ge Xiaohua, president and CEO of GE Healthcare Greater China, said: “The company’s sales in China last year were one-third of the grassroots market. By the end of last year, 70% of GE’s 29 products launched in China were targeted at grassroots R&D.” Added: "At the same time as the new medical reform was launched in 2009, we have adjusted the overall market plan in China. China's grassroots market has become a focus of work alongside our big city big hospital market." Meanwhile, at the same time as GE, Philips is China has introduced low-end X-ray machines, nuclear magnetic resonance and ultrasound systems to meet the needs of the grassroots market.

At the same time, the domestic medical device industry is not to be outdone. In 2013, Mindray acquired US ultrasound giant ZONARE, Fosun Pharma acquired Israeli company Alma to enter the medical beauty equipment market, MicroPort Medical acquired Wright medical orthopedics business, etc. Domestic domestic enterprises accelerated their market layout through overseas mergers and acquisitions, and it is necessary to cooperate with international medical treatment. The giants are vying for the big cake of primary health care.

It is worth noting that although GE Healthcare, Siemens, Kehui and other giants have already laid out their clinical training business in order to solve the problem of the use of medical devices in the primary medical team, the current county-level hospital procurement mainly relies on government investment in the future. For a period of time, whether domestic or foreign medical giants should focus on researching more small, affordable medical devices that are suitable for the local needs of Chinese patients, so that they can occupy the huge market of primary care under the policy dividend. .

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