On August 31, Big Data Corporation's Group of Shares released the “2013-2016 China Medical E-commerce Big Data Analysis Reportâ€, which is based on the medical e-commerce data from July 2013 to June 2016. The system and user portrait system showcases the industry's overall picture and provides insight into user behavior, thereby illuminating the demand and health of Chinese medicine.
In addition, the percentage has also released four reports on the three-category category of medicines, covering anti-tumor drugs, cardiovascular and cerebrovascular diseases, nourishing Chinese patent medicines and adult products, providing deep mining analysis for market segments.
Market: 2016 pharmaceutical e-commerce consumption growth slowed down
The percentage point "2013-2016 China Medical E-commerce Big Data Analysis Report" shows that the online drug purchase fever in 2016 has decreased compared with 2013-14, but the consumer scale is stable and the consumption amount continues to grow. According to Dr. Du Xiaomeng, Director of Data Science Department, “The growth rate of medical e-commerce in 2016 was significantly slower than that in 2013-15. The main reason was that the supervision system was not perfect, the quality of medicines was not guaranteed, and consumer confidence was reduced. Factors such as rising and rising."
At the same time as the purchase structure changes, users gradually purchase habits and dependence on pharmaceutical e-commerce. Healthcare category's share of pharmaceutical sales of goods in the electricity business rose to 82.8% in 2016. Among health care products, the share of Chinese and Western medicines has gradually increased, while the share of health care products that are not medically effective has declined significantly. Pharmaceutical e-commerce has gradually divorced from the sales structure driven by non-pharmaceutical products, and its professionalism has gradually increased.
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Sales index change trend
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Purchaser index change trend
Consumption: Purchaser retention rate of 7.2%, chronic disease is the focus of purchase
According to the analysis of B2C medical e-commerce purchase users from July 2014 to June 2015, 7.2% of users continued to purchase in the following year, and the retention rate was high. The chronic diseases such as skin, stomach and eye diseases were the focus of purchase. .
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