Revolutionary technological innovation is transforming the ancient medical industry. In 2014, a number of mobile app-seeking mobile apps won capital competition, and wearable devices were everywhere. By relying on technology, people can better manage their personal health and get health advice from professionals without leaving their homes.
However, technology is not omnipotent, the system red line is dense, the industry norms are blank, and the profit model is not clear. Only by technological innovation, can it shake China's medical reform, improve the status quo of "difficult to see a doctor, expensive to see a doctor", supplement weak primary medical care, balance medical resource allocation, increase the supply of medical resources, and bridge the communication gap between doctors and patients, still have to be greatly Question mark. At the end of 2014, Caixin.com reviewed the progress and obstacles of Internet medical care this year, trying to sort out the evolution of this industry and provide readers with reference.
Nuggets wearables
2014 is the first year of development of wearable devices. In recent years, mobile phones have become the backbone of information processing in life and work. Today, wearable devices such as wristbands, watches, and glasses are showing the trend of the original. They often rely on mobile terminals such as mobile phones, and greatly expand the functions of mobile terminals. It has become another "concept stock" of smart devices after smartphones and tablets.
With the computing power of the already over-extended mobile terminal, the wearable device itself has a built-in rich sensor, but it can maintain a small volume and high portability. These sensors can detect and record multiple health indicators including exercise volume, sleep depth, heart rate, blood sugar, and blood pressure, enabling mobile terminals to get involved in the health field.
Apple, which launched the iPhone6 ​​in 2014, is an example of the Internet company's entry into the health field. After the placement of records, film and television, and payment, the world's most profitable Internet company officially entered the health field, and its apple watch was launched. It is a collection of wearable devices, full of imagination.
In China, high-tech enterprises that have always been unsatisfied are also launching their own wearable devices. For example, China Mobile Equipment Corporation Xiaomi has released a smart health bracelet with a price as low as 79 yuan, which has started its price war with its usual business model.
An app that focuses on women's menstrual health, “Dayuâ€, opens up the ground in another way. In September 2013, Daxie and the intelligent digital health company PICOOC launched a smart health scale Latin; in March 2014, Daxie cooperated with Ruiren Medical to release the first intelligent female basic body temperature sticker Raiing and interoperable data. Platform; In April, Daxie and Samsung implemented exclusive cooperation, built in the smart watch Gear 2, users can view and manage the menstrual health files on the watch.
According to data from iResearch, a research institute specializing in the Internet, it is estimated that China's wearable device market will reach 40 million units in 2015. In 2012, China's wearable device market will be 610 million yuan. It is expected that China will wearable in 2015. The equipment market will reach 11.49 billion yuan.
For China, wearable devices have a special significance, and it has become an important opportunity to reshape the industrial landscape in the fields of technology and medical devices. Some people believe that the information collection, transmission, analysis and utilization systems of wearable devices have made the establishment of China's long-lost family doctor system a technical basis, and have the opportunity to become a useful supplement to the weak primary health care system, thus promoting medical informationization . Popularity between individuals and hospitals. A research report by Guotai Junan pointed out that new technologies such as mobile Internet, wearable devices and big data will completely reverse the business model of traditional medical devices and hospital treatment.
However, most wearable devices on the market focus on detection and recording, and it is easy to accumulate a large amount of health data, but the lack of professional doctors to intervene in analyzing health data. In this regard, Chunyu Pocket Doctor CTO Zeng Baiyi said at the Caixin Summit that many now The wearable device collects data such as user alcohol intake, bedroom lighting, exercise data, smoking rate, and wake-up time. But the data itself is not being used well. Spring Rain builds a platform that allows doctors to analyze and intervene in these data to help users interpret the data to improve user health.
Li Tiantian, the founder of Lilac Garden, tried to explain what "wearable devices can do" by introducing the current state of mobile medical development in the United States. He said that the relevant health data of the human body can be collected to provide relevant medical services in a targeted manner. He also stressed that "big data is not about big data, but to find meaningful data." After obtaining meaningful data, the United States' care coordination provides a complete health management program for patients through the synergy of doctors, nurses, family members, and patients' self-management. "The scene of medical treatment is no longer a hospital, but from the hospital to the family, with remote and intelligent means to let patients have home management, management is not good and then go to the hospital."
Who is going to mine the rich mines of health data made by wearable devices? Will the wave of wearable devices be short-lived? How to improve the accuracy of the data, the ease of use of the device, and the richness of the functionality are still worth looking forward to.
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