Internet medical products face many risks, the biggest of which comes from changes in the health care industry policy. Every change in policy requires new adjustments and positioning of the product, but this adjustment comes at a price. If the policy changes always make the product overwhelmed, the entrepreneur has to close.
After the concept of Internet+ was put forward, the integration of the Internet and the traditional medical industry entered the eyes of entrepreneurs, and a large number of entrepreneurs and capitals entered the market, which brought the industry a considerable popularity. After several years of hard work, multiple levels of exploration have been implemented, but by 2016, no product seems to have been successful. What makes people particularly pessimistic is that most products are almost in a desperate situation, and a large number of companies are closed. This finally makes people realize that the industry is actually very risky. So where do these risks come from?
Risk is actually a fairly broad concept, including a multi-faceted content, with the individual components of the entrepreneur, as well as the content of the surrounding environment. I want to focus on the risks brought about by the changes in the medical industry itself.
Internet medical care is a close combination of the traditional medical industry and the Internet. The content of the Internet is mostly purely technical. As long as the technology is complete, the risks are always controlled. However, the risks in the traditional medical industry are ever-changing, and it is difficult to control all the time.
The risks in the medical industry mainly come from policy changes. Here mainly refers to medical reform. Friends who know something about this industry know that medical reform is going on almost every day and has been changed for many years, but there is no sign of stopping. People in the circle like to call the doctor to the deep water area, which means that a major change is needed. From the previous grading diagnosis and treatment to multi-point practice, to the zero-addition of drugs, the policy has changed to make people unable to understand the specific direction, and there is reliable news that there will be more major medical reform measures introduced this year.
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