After the “Internet Medicine First Year†in 2014, various mobile health service application softwares bloomed in 2015, and mobile medical companies began to explore and run through business models. In 2016, smart medical care and mobile medical care have truly become a rising industry. At the same time, how to achieve commercialization and how to successfully realize it is a crucial year.
Shell Society has previously reported a good pregnancy help, this is a domestic one-stop pregnancy service platform focusing on the difficult areas of infertility, infertility and infertility. Recently, Huang Sen, the founder of Good Pregnancy, told Shell Society that in 2016, the good pregnancy of the user's original accumulation will accelerate the commercialization process and truly realize the closed loop from online tools to offline reproductive health services.
Integrate domestic and international reproductive industry chains to accelerate the commercialization process
Huang Sen introduced to the Shell Society. Recently, Good Pregnant and the Shandong University Affiliated Reproductive Hospital signed a strategic cooperation agreement in Jinan. The two sides will jointly carry out a series of online and offline integration with their leading advantages in medical information and reproductive health. The fertility management project will open up a one-stop medical-level pregnancy platform online and offline to help prepare users to efficiently manage the pregnancy process. In the future, the cooperation will also cover the construction of smart hospitals, the joint development of medical projects, the establishment of pregnancy preparation centers, the analysis of scientific research data, and the promotion of brand joint promotion.
According to Shell Society, Good Pregnant is one of the earliest startups to enter the infertility segment. In October 2014, it received 4 million angel investments; in October 2015, it acquired the number of gene capital, Puhua Capital and Songhe Capital. Ten million rounds of financing. After more than a year of accumulation, the current number of users has exceeded 2 million. After the accumulation of the previous market, the good pregnancy has covered more than 5,000 top three reproductive doctor resources in the country and many well-known test tube institutions such as the United States and Thailand, and reached with top experts. Different levels of cooperation.
Huang Xian, CEO of Good Pregnancy, told the Shell Society that with the launch of the Good Pregnancy Hospital, a series of offline reproductive medicine services such as inspection, surgery, and famous doctors' consultations were launched for users of different treatment stages, single-month surgery and test tube orders. It has grown rapidly. At the same time, the high-profile expansion of the IVF business and private consultancy services at home and abroad, officially began to transform from tools, light consultation to heavy consumer medical.
Huang Sen also said that the combination of Good Pregnancy and Shanda Reproduction, using the cooperation between the Internet intelligent disease management system and the top reproductive hospitals, perfectly complements the service patients, truly creating a vertical ecology in the therapeutic field and accelerating the good pregnancy intelligence. The effective management of the disease management tools and the one-stop pregnancy service platform.
Big data + medical, new exploration of medical information
“With the sinking of the overall business model, the good pregnancy will be more closely integrated with the offline medical chain, speeding up the connection and sharing of medical data, and the process data of the user's medical, social, browsing, transaction and other behaviors will be linked to medical treatment. The needs are matched. At that time, medical big data can truly serve the users, serve the commercialization, and realize its real value.†Huang Sen said.
This whole set of intelligent disease management system based on big data drive connects the doctors and patients at both ends in tandem. Through the medical data of mobile users and the effective diagnosis and treatment of hospital patients' medical data, it explores the realization path from the massive user data obtained, and mines more More business value.
In the view of Wang Jun, a partner of Puhua Capital, a well-invested A-round investment institution, the field of reproductive medicine has a broad market space, which is likely to be another potential outbreak after the medical field. A faster business transformation can be achieved by opening up a closed loop of online and offline medical services. Whether the entrepreneurial team can achieve an effective combination of online and offline services is also more important when we choose projects. Good pregnancy helps the initial business model to be clear, creating a one-stop pregnancy service platform to help users choose a matching doctor or hospital, landing the corresponding medical services, and ultimately helping users solve problems with their children. At the same time, the huge medical big data deposited in the entire chain is a future commercial value pool, which has a lot of room for realization.
In general, in the entire medical chain, good pregnancy has done two things: the first is to rely on strong medical resources and patient-side big data to re-match the information between the doctors and patients; the second is to redefine the doctors and patients Service relationships, through the upgrade of service quality, significantly improve the current medical experience. "These two things are precisely the most headaches for patients in seeking medical care and medical treatment. Even the entire mobile medical industry is trying to solve these two problems. Of course, there are many other ways to solve these two problems. We have chosen a way to match our resources and strengths. We hope to take the lead in the field of reproductive medicine, which will promote the evolution of the entire medical chain and ultimately benefit patients." Huang Sen said.
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