Release date: 2016-05-03
According to Xinhua News Agency Shanghai Electric (Reporter Gao Shaohua Gong Wen), the existing medical system distribution and utilization imbalance, providing opportunities for Internet medical development. In the era of "Internet +", mobile intelligent terminals have come out one after another. Big data, cloud computing, and Internet of Things technologies continue to infiltrate into the medical and health industries. Mobile medical care is on the rise and will reconstruct the medical health industry chain and service model.
Health testing at home
With the promotion of technology and capital assistance, mobile medical care has shown a rapid development in China in recent years. In particular, the "Guiding Opinions on Actively Promoting "Internet +" Actions" issued by the State Council in 2015 mentioned that "actively use the mobile Internet to provide online reservations, treatments, waiting reminders, price-paying, medical report inquiry, drug delivery and other convenient services," The policy environment has injected momentum into the development of this emerging field.
In the long run, due to the imbalance between medical supply and demand, many consumers lament that medical treatment is difficult, and mobile medical care is helping to resolve the ills and drawbacks of the existing medical system. At the "75th China International Medical Equipment Spring Expo" held recently, various mobile medical equipment, mobile APP, and Internet medical platforms were competing to be exhibited, which has become a hot spot and trend in the current medical and health industry.
The popularity of mobile medical technology will bring new experiences and service models to the public. For example, if the user is at home, he can perform health detection through the mobile intelligent detection terminal, and can upload the detection data to the professional Internet medical platform. The platform relies on big data technology to treat each abnormal situation of the patient or the periodic health condition. Conduct early warning, judgment, consultation, management, and service.
Yao Jian, general manager of Mingzhong Medical, said in an interview that the long-standing pain points of users, the emerging health care model such as mobile medical care and cloud platform can help solve the problem of difficult medical treatment for patients with chronic diseases, expensive medical treatment and inconvenient medical treatment. Realize all kinds of basic physiological tests at home and obtain various medical and health services based on test data.
Based on health detection data and commercial use of big data, mobile medical technology not only brings users a new health experience, but also relieves the current medical treatment pressure of medical institutions. Even some areas can automatically log in and update to the corresponding citizens of local government health management departments. Health file.
Online and offline linkage service
In the view of professional research institutions, the current domestic mobile medical industry is in the early stage of development, and it is changing from the online information portal to O2O mode such as online consultation, medical e-commerce, and appointment registration, and realizes online and offline resources through mobile terminals. The closed-loop medical service closed-loop will become the future development direction of the industry.
At present, the scale of users in the domestic mobile medical industry is still relatively low compared with other fields, and the market concentration is not high. The user habits of mobile medical care are still in the process of cultivation. The industry believes that there is still room for improvement in user activity. With the development of the service chain, the demand for mobile medical services will be further released. In the near future, mobile medical care will be increasingly used in various applications. In a class life scene.
Ai Media Consulting analysts said that the rapid development of China's mobile health market will help to reduce the supply and distribution of medical resources and services due to regional and income differences. Using medical terminals to send medical reminders and diagnostic information to patients and doctors will increase the efficiency of the use of medical health resources. At the same time, through health records, user community, health management and other functions, medical staff and patients can also detect and treat chronic diseases through smart phone applications, and improve the complete medical health system from treatment to disease prevention.
"Data connectivity" is driving the next wave of Internet healthcare. Founder Securities Research believes that the incremental space that the Internet brings to the medical industry lies in connectivity and intelligence. The first phase of Internet medical development has solved the connection "information", the second phase needs to connect medical data, and under the interconnection of medical big data, intelligently configure the major elements of the medical industry, facing the pharmaceutical and insurance industries. , the personal health and other trillions of markets to create new business models and profit models.
Experts pointed out that mobile medical care is the trend of the times, but the current domestic situation has determined that mobile medical care still has a long way to go. In order to promote the development of China's mobile medical health market, it is necessary to establish and improve relevant policies and regulations, promote the reform of the medical system, establish and improve the data technology resource sharing mechanism, optimize the allocation of medical and health resources, strengthen the construction of mobile medical health platform, and explore sustainable business profit models. .
Source: Xinhuanet
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