The confusion and way out of mobile medical care (on)

Last year, the Internet medical and health field was hot, and mobile medical treatment was even hotter and became the scent of the investment community. However, although there are many companies in mobile medical industry, there are also a lot of capital inflows, but for the user side, it is an unspeakable pain. In a word, it is that a variety of mobile medical services are currently connected, at best, one-third of the mobile medical needs of users, and two-thirds, whether it is the industry's joint efforts or single-handedly, it is difficult. Go and shake this bigger cake to meet this really more urgent need.

The confusion and way out of mobile medical care (on)

Confusion 1, the doctor's resources are right and wrong

At present, the number of chronically ill patients in China is increasing. Whether it is an offline treatment or an online medical consultation, the most important thing for the patient is to be able to connect with the doctor. This connection includes both an appointment and a pre-medical consultation as well as a post-doctoral communication.

At present, from the good doctor to the Chunyu Pocket Doctor, from the registration network to the Alipay registration, all of them are making a fuss about the connection between the patient and the doctor. However, a one-and-a-half-year appointment will not be able to achieve a nationwide unified service delivery. A simple example is that the registered network that Tencent is heavily regarded for is mainly based on the hospital registration resources in Shanghai, while Beijing is based on the officially registered platform. At present, Alipay has launched an appointment registration service through its service window through individual hospitals and other hospitals such as Peking University Sixth Hospital. These three models are difficult to achieve a fast and comprehensive accessibility registration in the country. The funny thing is that on Taobao, by searching for a registered letter, you can see the oxen of the famous hospitals in the country. They realized the national famous hospitals and famous doctors with the power of “crowdsourcing” and high fees. Generation registration.

Confusion 2, the ability of remote diagnosis and treatment can not

To be exact, there is no real remote diagnosis and treatment in China. At present, the so-called remote diagnosis and treatment in China is mainly based on remote consultation and remote consultation. Among them, the remote consultation includes both platforms such as Good Doctor and Chun Yu, as well as a model of medical service such as WeChat service of vascular surgeon Zhang Qiang. As for the remote consultation, it is more used by the hospital. It is a kind of hospital service based on the remote diagnosis and treatment platform. It is still difficult to make a difference in O2O.

However, it cannot be ignored that many domestic community forums on the theme of chronic diseases, especially oncology diseases, often have remote consultation services that are more acceptable to patients. This kind of service is usually issued by the patient for help information or even uploading image data, and then the real identity is the doctor's moderator to reply.

In fact, whether it is telephone, internet, text, pictures or video, remote diagnosis and treatment without the intervention of wearable medical and health equipment, it is difficult to achieve real diagnosis and treatment. Despite the fact that wearable health hardware has sprung up, there is still a long way to go before big data and real-world applications, and it is beyond the reach of the general public. It is difficult to achieve in the short term.

Confusion 3, emergency: blank and blind area of ​​mobile medical

There is a saying called sickness and medical treatment. However, when you vote, you will find that it is difficult for mobile medical APP to provide timely, in-place and all-round services for emergency patients.

What is an emergency? This is not defined from a medical perspective. It is given from the perspective of the user or patient. As a user, today is a normal person, a rice, oil and salt sauce vinegar tea. Tomorrow, it may become a hospitalized patient wearing a sick suit. It is inevitable that people will not get sick when they eat whole grains, but what can mobile medical care do if they get sick? At present, it is difficult for mobile medical services to provide emergency services to patients, whether it is diarrhea or fracture.

Confusion 4, only child: a group of mobile medical neglect

This is not to say that the only child is sick, but that the only child, especially after the 80s and 90s, is getting older with the parents, and the parents have to face more and more health problems. But at present, there is almost no real service for this group in mobile medical services. This also reflects the current homogenization of mobile medical care in the positioning and target user group identification, as well as the short-sightedness and lack of awareness of demand and potential demand.

Please pay attention to the follow-up article: The confusion and way out of mobile medical (middle).

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