Talking about the past and present of ammonium polyphosphate fertilizer, we can find that this fertilizer product is not a new product in the world. As early as in the United States in the 1960s, the development and utilization of agricultural ammonium polyphosphate began. Nowadays in developed countries such as Europe and the United States, it is already a widely used liquid fertilizer. Today, China is vigorously promoting the integration of water and fertilizer, and the domestic fertilizer industry is also gradually developing and applying agricultural ammonium polyphosphate liquid fertilizer. Chen Shaoping, assistant general manager of Haofu (Group) Co., Ltd., said in an interview: China's promotion of agricultural ammonium polyphosphate is just the right time.
Promotion conditions are available
There are three main forms of agricultural ammonium polyphosphate entering the market: the first is to make high-end compound fertilizer or water-soluble fertilizer; the second is to enter the terminal market, direct agricultural use; the third is export. Although this product has a wide range of applications in the market, even today, the promotion of agricultural ammonium polyphosphate in China is still in its infancy. So what hinders the development of China's agricultural ammonium polyphosphate industry? Chen Shaoping analyzed in detail the reasons for the slow development of China's agricultural ammonium polyphosphate industry.
First, the proliferation of conceptual fertilizer products has drowned the passion for innovation. Chen Shaoping told reporters: "Some fertilizer companies are guiding consumers to use those conceptual products. The so-called conceptual products are products that have no value or value that does not meet expectations. In the process of promoting conceptual products, these companies have no R&D investment and Under the premise of technical support, you can also get enough profit or excess profits."
Due to the existence of this low-input, high-return model, some fertilizer companies are opportunistic and neglect innovation, and good products such as agricultural ammonium polyphosphate have been neglected. Secondly, the original method of producing thermal ammonium phosphate for agricultural ammonium polyphosphate is too expensive, making the agricultural ammonium polyphosphate product a noble product, and the farmers are unacceptable in cost.
Secondly, the peasant's previous level of culture was low, and there was no rational understanding of agricultural ammonium polyphosphate products. Finally, farmers do not have the right tools to apply fertilizer. Agricultural ammonium polyphosphate is a kind of liquid fertilizer, which needs to be equipped with corresponding water and fertilizer integration facilities.
These four reasons have led to the impediment to the development of agricultural ammonium polyphosphate in our country, but with the advancement of society, the above obstacles are being overcome.
Chen Shaoping said: "In terms of production cost, Yufu has solved the material and technical problems faced by ordinary fertilizer phosphoric acid in concentrating to 69% P2O5. It is planned to introduce superphosphoric acid and ammonium polyphosphate based on common wet process phosphoric acid in 2017. This can reduce the cost of production and make it affordable for farmers; from the habit of using fertilizer, the level of knowledge of farmers is much higher than the original, they can see the value of new fertilizers, which will also curb conceptual products. Development momentum;
From the point of view of the use method, China's water and fertilizer integration is booming at present, and the development of facility agriculture is conducive to the promotion of agricultural ammonium polyphosphate products. Therefore, I said that it is timely to promote agricultural ammonium polyphosphate in China. â€
Therefore, Chen Shaoping believes that the conditions for the promotion of agricultural ammonium polyphosphate products in China have matured, which is also an important reason for Yanfu to take the lead in promoting this product.
Promotion must do three things
According to the planning of the agricultural ammonium polyphosphate project by Yanfu Group, it plans to make the annual sales volume of the company's agricultural ammonium polyphosphate reach 350,000 tons in three years. How to do a good job in marketing, Yanfu Group also has a clear idea. Chen Shaoping said: "From the perspective of the enterprise, I think that as long as three things are done, we can do a good job in the promotion of agricultural ammonium polyphosphate. One is to do a good job, the other is to find a simple method, and the third is to find a good tool. ."
As far as products are concerned, Yufu's products are green, ecological and reliable. The water-soluble fertilizers produced by Yanfu Phosphorus Mine have unique advantages in the world. The heavy metal content is very low, the water solubility is very high, and the energy saving is low. The effect is also significantly better than traditional fertilizer.
As far as the method is concerned, Chen Shaoping believes: “The first promotion is to enter the raw material field of high-end compound fertilizer. Now the sales of compound fertilizer are very mature. If the compound fertilizer company recognizes its value, promotion is relatively easy; secondly, The pilot demonstration of the terminal is promoted through direct agricultural use. I think these two paths are our main promotion methods."
As far as tools are concerned, he believes that it is still necessary to combine the current national conditions of China and combine fertilizers with water and fertilizer integration facilities. In short, the conditions for the promotion of agricultural ammonium polyphosphate products in China have been met. With the development of China's water and fertilizer integration technology, China's agriculture needs more liquid fertilizers and water-soluble fertilizers, and the promotion of agricultural ammonium polyphosphate products will lead a phosphate fertilizer. A new revolution in liquidation. (China Agricultural Materials)
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