China is a big producing country with a long history of prestige and has a history of more than 3,000 years of chestnut cultivation. Especially in recent years, chestnut development in China is very rapid.
Zhang Yiping, a researcher at the Chinese Academy of Forestry, said that since the Ninth Five-Year Plan period, the development of chestnut has been greatly accelerated. One of the reasons is the reform of agricultural structure. People from the past, the low value of grain production, it is more difficult to get rich fruit trees. Fruit trees have encountered more fruit trees, more fruits, lower prices, and poor economic returns. They have therefore turned to dried fruit cultivation. In this context, chestnut is developing faster in dried fruits.
According to statistics from the State Forestry Administration, as of 2002, chestnut planting in China has exceeded 25.5 million mu and the output has exceeded 650,000 tons.
Zhang Yiping said: As far as the whole country is concerned, there are more than 300 of these real and asexual breeds. For example, since Beijing in the 1980s, after selecting an excellent single plant, grafting was improved, and its crest was grafted for improvement. Now there have emerged Yanchang, Yanhong, Yanfeng, and so on, and there are still some fine varieties. Although they have not yet been named, they are very good breeding, the situation is very good, so that the chestnut product quality is more consistent, more popular with the market.
The direct result of the rapid development of chestnut production is the problem of marketing. As far as the current situation is concerned, except for a small part of the chestnuts exported from China, most of them are made into Tangchao chestnuts for domestic sales.
Zhang Yiping said: The annual output in 2000 was more than 640,000 tons. Except for sugar water chestnuts or sugar-roasted chestnuts, specialties for further processing were only about one-twentieth, not even twenty to three thousand tons.
Although Tangchao chestnut is a traditional food, it is deeply loved by people. But so many chestnuts are sold by this kind of processing method, obviously not. Therefore, when chestnuts are flooded into the market, how to find new outlets is a matter of great concern to chestnut processing companies. So where is the gap in the chestnut processing market?
Zhang Yiping pointed out: The main drawback is the market. People feel that Tangchaolizi has had a history of thousands of years. For over a thousand years, it looks like this. It is nothing new to see it. Therefore, in the aspect of processing chestnut products, we should open the door and develop some new products to meet market needs.
As the problems of mechanized peeling and protection of fruit and protecting color of meat are relatively difficult to solve, the processing industry of chestnut in China is far behind the planting industry of chestnut. The types of chestnut processing products on the market are relatively single, which is the processing of chestnuts. A gap in the market, a single product processing gap. Having found the market gap, we have found a new idea for chestnut processing, which is to develop the variety of chestnut processing products. What kind of varieties can you do?
Zhang Yiping suggested: For example, chestnut flour, chestnut kernels, chestnut paste, chestnut ice cream and so on can be used. Therefore, in simple terms, we must open the door to meet the needs of consumers at different levels of the market and create quality products.
Chestnut processing more varieties, consumers will have more choice. Only in this way can increase people's buying enthusiasm while increasing the added value of chestnut. Only in this way can we really open the market for chestnut processed products. Therefore, in this respect, the prospects of chestnut processed products are still relatively optimistic.
Zhang Yiping: The prospect of processing chestnut is certainly good. Because chestnut opens up its market, production must be driven by a pulling factor. The most important thing is processing, so the key is to identify the market and identify the consumer groups, according to the consumer. The economic status of the group to develop the appropriate species.
He finally reminded that as chestnut processing technology continues to mature, chestnut processing products will be more and more, so creating a brand, repackaging is the processing company should pay attention to the most issues.
Zhang Yiping, a researcher at the Chinese Academy of Forestry, said that since the Ninth Five-Year Plan period, the development of chestnut has been greatly accelerated. One of the reasons is the reform of agricultural structure. People from the past, the low value of grain production, it is more difficult to get rich fruit trees. Fruit trees have encountered more fruit trees, more fruits, lower prices, and poor economic returns. They have therefore turned to dried fruit cultivation. In this context, chestnut is developing faster in dried fruits.
According to statistics from the State Forestry Administration, as of 2002, chestnut planting in China has exceeded 25.5 million mu and the output has exceeded 650,000 tons.
Zhang Yiping said: As far as the whole country is concerned, there are more than 300 of these real and asexual breeds. For example, since Beijing in the 1980s, after selecting an excellent single plant, grafting was improved, and its crest was grafted for improvement. Now there have emerged Yanchang, Yanhong, Yanfeng, and so on, and there are still some fine varieties. Although they have not yet been named, they are very good breeding, the situation is very good, so that the chestnut product quality is more consistent, more popular with the market.
The direct result of the rapid development of chestnut production is the problem of marketing. As far as the current situation is concerned, except for a small part of the chestnuts exported from China, most of them are made into Tangchao chestnuts for domestic sales.
Zhang Yiping said: The annual output in 2000 was more than 640,000 tons. Except for sugar water chestnuts or sugar-roasted chestnuts, specialties for further processing were only about one-twentieth, not even twenty to three thousand tons.
Although Tangchao chestnut is a traditional food, it is deeply loved by people. But so many chestnuts are sold by this kind of processing method, obviously not. Therefore, when chestnuts are flooded into the market, how to find new outlets is a matter of great concern to chestnut processing companies. So where is the gap in the chestnut processing market?
Zhang Yiping pointed out: The main drawback is the market. People feel that Tangchaolizi has had a history of thousands of years. For over a thousand years, it looks like this. It is nothing new to see it. Therefore, in the aspect of processing chestnut products, we should open the door and develop some new products to meet market needs.
As the problems of mechanized peeling and protection of fruit and protecting color of meat are relatively difficult to solve, the processing industry of chestnut in China is far behind the planting industry of chestnut. The types of chestnut processing products on the market are relatively single, which is the processing of chestnuts. A gap in the market, a single product processing gap. Having found the market gap, we have found a new idea for chestnut processing, which is to develop the variety of chestnut processing products. What kind of varieties can you do?
Zhang Yiping suggested: For example, chestnut flour, chestnut kernels, chestnut paste, chestnut ice cream and so on can be used. Therefore, in simple terms, we must open the door to meet the needs of consumers at different levels of the market and create quality products.
Chestnut processing more varieties, consumers will have more choice. Only in this way can increase people's buying enthusiasm while increasing the added value of chestnut. Only in this way can we really open the market for chestnut processed products. Therefore, in this respect, the prospects of chestnut processed products are still relatively optimistic.
Zhang Yiping: The prospect of processing chestnut is certainly good. Because chestnut opens up its market, production must be driven by a pulling factor. The most important thing is processing, so the key is to identify the market and identify the consumer groups, according to the consumer. The economic status of the group to develop the appropriate species.
He finally reminded that as chestnut processing technology continues to mature, chestnut processing products will be more and more, so creating a brand, repackaging is the processing company should pay attention to the most issues.
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