Undoubtedly, Internet medical care has become one of the hottest industries in the world. Looking at the nearly 3000+ Internet medical products in China , how many of them can stand out from the crowd?
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Although Internet medical treatment appears as a traditional medical challenge, it does not exist independently, but needs to be closely attached to traditional medical itself. However, the most important thing is that the Internet can become and should be a good medical amplifier and connector. Most Internet medical companies use simple app as an industry incision. They only use online science consulting and consultation as a service basis. They will combine a simple O2O service model with online services such as online drug purchase. Being trapped by the capital chain is more constrained by the lack of government and B-side resources.
Therefore, when we discuss Internet medical care, traditional medical care cannot be opened. Similarly, medical insurance and social security cannot be opened, and medical payment has become one of the sensitive issues. At the recent National Science Day event held in Beijing, Health Cloud, a subsidiary of Ping An Group, demonstrated its innovative application of “Hospital One Account†products and its “Portable Medical Record†functional modules in the field of smart medical care.
The evolution of Internet medical care has promoted the transition from medical treatment optimization to medical resource allocation, passive medical care to responsible medical care. The Internet effectively promotes the optimal allocation of resources, gradually forms medical data sharing, and online time for doctors. The entire industry urgently needs an ingenious Internet + medical product to provide an Internet-based service model in a sound medical environment.
“Heavy resources†to open a multi-channel platform
It is reported that relying on Ping An Group's strong commercial insurance and financial resources advantages, Ping An Health Cloud “Hospital One Account†focuses on medical institutions and commercial insurance, positioning itself as an Internet medical service platform for all medical scenarios in series, for users, medical institutions, The payer provides a number of services to open the closed loop of the Internet medical eco-business, form a medical + insurance, and even link innovative models of financial products, and enhance the financial affordability of users when they seek medical treatment through credit services. Ni Jianwen, general manager of Ping An Health Cloud, said, "We hope that through the Internet and mobile technology, people can get better medical services and medical experience, and eliminate the worries of the people."
According to industry data, China's insurance industry ranked first in the world in 2015, contributing about 30% to the world. Even in 2015, China has fully implemented major medical insurance, but for some people with high security needs, I am afraid that there is also a need to configure additional diseases or endowment insurance that meets their own needs. Commercial insurance companies have been placed high hopes in the development of Internet medical care in China. The health management capabilities and medical data that insurance companies care about, Internet medical care is still not available. This makes it impossible for insurance companies to intervene in the medical service process, control medical quality and costs, so most insurance companies prefer to invest heavily in hospitals.
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