Household edible oil products are becoming more and more abundant. Peanut oil, corn oil, sunflower oil and other products are layered out. Have you tasted rice oil? Recently, Arowana rice oil won the “International Rice Oil Quality Award†in Japan. The survey shows that healthy high-end oil is more and more favored by young people, and rice oil is recognized by the international market for its health characteristics.
China's kitchen has always been the "microcosm" of Chinese-style life. The kitchen carries Chinese culture and is the starting point for a healthy life. The emphasis on the safety and quality of food has become a new rule for the new generation of mothers.
In the cooking and frying of Chinese kitchens, edible oil has always been the most important carrier. At present, young consumers are choosing different oils and how to eat oil. They have different choices from the previous generation.
In fact, with the improvement of living standards, the demand for edible oil is gradually upgraded, and healthy rice oil will become a new choice for cooking on the tip of China. The person in charge of Arowana rice oil said that in order to cater to the demand for high-quality oil in the Chinese consumer market, Arowana has opened the “last mile†of Chinese rice oil to the Chinese table, innovating rice oil products and better retaining rice. The nutritional value of the oil, with the ingenuity of oil.
Healthy high-end oil is increasingly favored by young people
"When the home olive oil is used up, my mother-in-law goes to the supermarket to buy oil, but the olive oil is not bought, but the rapeseed oil. The two mothers are very angry in the kitchen." Pay attention to the "chai rice oil and salt sauce vinegar tea" In Chinese culture, oil is the most important thing, and it is also a focus of concern in the conflict between the mother and daughter in the kitchen.
From the oils supplied by the edible oil ticket exchange program in the 1960s, to the oil drums to the grain station to break up the oil, and now to the purchase of nutritious oils according to living habits and physical health needs. With the changes in eating habits, the Chinese edible oil market is quietly upgrading.
The reporter interviewed a number of consumers who bought edible oil in the supermarket. They generally believe that the purchase of cooking oil first focuses on health, and also on the quality and brand awareness. Peanut oil and blended oil are the most well-known oil varieties. .
“What we value is the quality of edible oil, not the traditional low-priced products that are 'not enough grades.'†Several young female consumers told reporters.
　 Third-party research found that with the post-85s and post-90s groups becoming a family, the middle class and high-income middle-class housewife "Tiger Mother" consumer class began to rise. The consumption of "Tiger Mothers" paid more attention to product quality, on the kitchen table. They advocate nature and pursue health, and hope to buy the safest and most reassuring dishes for their children.
The supply-side security incidents are frequent, and the demand-side demands are constantly escalating. This may mean that “China on the tip of the tongue†does not need health products to ensure the health of the table.
Rice oil is recognized by the international market for its health characteristics
"The millennium ginseng soup is not as good as the porridge, the oil is fragrant, the longevity is needed, and the porridge is smashed out of the rice oil." The Chinese market, which is upgrading its oil products, may find the answer in the description of the Compendium of Materia Medica. Rice oil has become a "good prescription" to cater to the current Chinese consumers' consumption of edible oil.
The reporter learned in the market follow-up that some consumers already have the habit of using rice oil. "The cooking of rice oil will have the natural aroma of rice, and the dishes made are delicious and delicious." A consumer who used rice oil told reporters. In fact, the “fresh†category of rice oil has long been widely used in the international market, but it is still in the cultivation stage in the Chinese market. According to the data, rice oil has long been well-known in markets such as Japan and South Korea because it contains a variety of healthy nutrients to cater to the demands of the current high-quality buyer's market. Japan and Taiwan, China, call it "Xuanmi Oil", which has a consumption history of nearly half a century in developed countries such as Europe, America, Japan and South Korea.
The nutrients of rice oil are also widely recognized internationally. In Japanese supermarkets, potato chips, mayonnaise, and flavorings made from rice oil can be seen everywhere. Japan's sub-health phenomenon is widespread, and the number of people with high blood fat, cancer, and heart disease has soared. Because rice oil can help remove the "sub-health" hat, Japanese consumers are more inclined to choose rice oil.
Arowana innovative rice oil better preserves nutritional value
The person in charge of Arowana rice oil also said that with the improvement of living standards, the demand for edible oil will be gradually upgraded, and healthy rice oil may become a new choice for cooking on the tip of China. In order to cater to the demand for high-quality oil in the Chinese consumer market, the Arowana, which opened the Chinese rice oil to the “last mile†of the Chinese table, created and innovated rice oil products.
According to reports, Arowana rice oil has won the "International Rice Oil Quality Award" in Japan. Through vigorous investment in product research and development and industrial innovation, from production to finished products, it has undergone rigorous selection and natural ecological origin. Advanced technology, quality monitoring, every step of the arowana work, to safer, better preserve the nutritional value of rice oil, with the ingenuity of oil.
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