Compared with games, tools, and life applications, mobile medical App users are relatively difficult to locate. The variety of diseases leads to diversified user needs, and health-related professional requirements are high. The new advertising law has many restrictions on the medical industry . Comprehensive integration will find that mobile medical app promotion has certain thresholds. Legal and accurate are necessary conditions. According to Zesi's previous case, ASO optimization is a more effective app promotion method.
Now, how do we do better when everyone is doing ASO optimization? Discuss with you today the ASO keyword coverage strategy.
First, the industry understands more than data stacking
If you don't understand an industry, just use ASO tools to pull data, it will be at a loss, especially in the medical industry, the cure for all diseases can only be a liar, such as the category of "diabetes", carefully analyze it is the three high population Chronic diseases, including blood sugar, blood pressure and other indicators, treatment methods include Western medicine, diet, Chinese medicine and other methods, famous hospitals include Beijing Union, West China, Xiangya, Shanghai Zhongshan, etc., industry platform applications include Dr. Chun Yu, good doctor, peace Good doctors, etc., doctors will use clove gardens, clinical guidelines, medication assistants, etc., the industry competing products App has handheld sugar medicine, control diabetes, micro sugar, diabetes heart and so on.
Therefore, when setting up medical App keywords, it is best to analyze and find relevant and strong search terms from a precise perspective. The ideas in the above figure can be used as a reference, categories, competing products, medications, platforms, doctors, hospitals. , comprehensive selection of words from multiple aspects.
Second, localized multi-language version settings to resolve character restrictions
Apple AppStore is set to 100 characters for keywords. If you include punctuation, you can usually fill in 20~30 Chinese words. It is very restricted for ASO optimization, but the rules are dead, people are active, and Apple is a rule. Version restrictions, why not use multiple versions for coverage?
In order to support localization, Apple can set up multi-language version. According to Zeiss ASO optimization of past cases, we found that Simplified Chinese, English (UK) and English (Australia) are more effective language versions, so we can set up to 300 characters. For most applications, it should be enough.
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